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What’s Next for Apple’s Living Room Strategy?

When Dictionary.com defines the living room as a room of leisure, its clear the online dictionary isn’t referring to the consumer electronics industry. Otherwise, the words “bloody battle to the death” would likely be included. With Circuit City going out of business, Toshiba retreating from a bruising loss to Blu-ray, and the Big Three of gaming throwing billion-dollar elbows, the room where consumers go for leisure is where upstarts and giants of technology go to die. Even Apple knows this. After a decade in which nearly every move by the maker of the iPhone was golden, the company’s effort at a next-generation set-top in Apple TV stands as one of its few disappointments. The company set expectations going in, pitching the device as more "hobby" than "hit" from the get-go. But, two years after this “hobby” hit the market, it's worth examining what Apple will do next in the living room.…

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Will TV Ever Get an App Store Moment?

Before the launch of Apple’s App store, the mobile application marketplace reminded me of a state-run grocery store I saw in Eastern Berlin in September 1989: colorless and half-empty, offering up aisle after aisle of unwanted goods. That all changed last July when Steve Jobs unveiled the App Store and vendors, carriers and consumers all rushed after mobile apps like Trabant-driving East Berliners in search of a Big Mac. Today's TV application marketplace is in a similar, pre-App Store state today: lots of competing software platforms, a growing number of connected devices (but none dominant) and a fairly small number of apps. So, when will the TV have its App Store moment?…

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Will Sonos Ever Be the Next Big Thing?

With tens of millions of consumers storing music on their hard drives, and many millions more using wireless home networks, it makes sense that many of these consumers will look to free that music by streaming it around the home, right? Yamaha, Cisco and Sonos sure think so. But as the big names in both home networks and home stereos have converged on the space, the early returns on their investments haven’t proved as explosive as they probably would like. While many tech-savvy consumers have heard of Sonos (and those that buy the products rave about them), home network-powered multiroom music is by no means a mass market product category — yet.…

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New Research: The Evolution of Over-the-Top Video

Over at GigaOM and NewTeeVee, Om, Liz and Chris have helped define the broadband video market as it's evolved from a YouTube-on-PC world to one where more consumers are watching top-tier studio content — and talking about it — on that 46" plasma in their living room. Our new 22-page report from TDG's Colin Dixon analyzes how the lock PayTV operators have had on consumers' wallets is starting to break, as new entrants such as Hulu, Microsoft and Netflix enter the living room.…

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The Evolution of Over-the-Top Video

Cable and satellite operators are no longer the only game in town. True, PayTV operators still enjoy a privileged position in most homes, a consumer lock fortified by a network of proprietary set-top boxes, longstanding service relationships and "bundled" cost hooks. But this dominance is already being contested by a new wave of video creators, aggregators and distributors using the Internet to bypass incumbent PayTV control points and deliver video programming "over the top" of incumbents' set-top boxes and enable the delivery of web video directly to consumers. This report examines the evolving world of over-the-top (OTT) video in both open and closed delivery networks. It covers trends in OTT, current plans of the PayTV providers, the rise of virtual operators, current consumer attitudes surrounding OTT and several of the platforms that will enable delivery.…

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Will Blu-ray Be Responsible for Death of the Disc?

Blu-ray’s copy protection arm last week approved a long-awaited managed copy license agreement that will give consumers the ability to make a digital copy of their Blu-ray discs. That got me started thinking: Despite having a presence in 11 million U.S. homes, a win in the standards showdown with HD-DVD, and the support of continued HD TV adoption, Blu-ray disc sales are sluggish, and consumers are flirting with alternative ways to get high-definition content. Can Blu-ray ever win big in the marketplace?…

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Topic Pages: Research in Context

Most of us in the tech world have a particular market sector we focus on when it comes to information. When we’re developing a new initiative for our current business, justifying a project to management, looking for a new growth path for our careers, or even planning to start a new company, we want new information in the context of the industry we care about. That's why we've designed the GigaOM Pro site around Topic Pages overseen by curators.…

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