The adoption of Kubernetes-enabled infrastructures and applications has revealed the challenge involved in enabling persistent, reliable data storage in an ephemeral compute…
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The mis-measure of Netflix
In Netflix's subscription-based on-demand world, viewership is cumulative. Measuring it at any given point in time might give you a number, but that number has little correlation with the content's value to Netflix.…
Read MoreReal-time marketing takes hold
Spurred by some spectacular successes, and some equally spectacular failures, real-time marketing is expanding beyond its roots as brand content synced to events and spread via social media.…
Read MoreDelivery wars: How three factions are facing off to deliver ecommerce goods
As purchasing patterns shift, a battle is brewing over the fastest and most efficient way to get goods and services bought online into the hands of consumers.…
Read MoreRegulating peering
One of the most puzzling aspects of the peering disputes that have arisen -- principally between Netflix and a handful of the largest ISPs -- is how little money appears to be involved.…
Read MoreNeutral no more
Now that Barack Obama has put his clear personal stamp on net neutrality, even Republicans who wouldn't know Title II from the Tidal Basin, will be utterly, eternally and vocally opposed to reclassification.…
Read MoreTV networks getting that sinking feeling
The networks generally insist that marketers are simply being cautious and that ad spending will ultimately pick up, but investors and analysts are clearly growing skeptical.…
Read MoreApple Pay – Forecasting consumer Adoption
For several years, mobile payments in physical locations has been stalled here in the U.S. and – for the most part – around…
Read MoreVerizon’s net neutrality chickens come home to roost
The FCC's emerging net neutrality plan appears to be closely modeled on the partial reclassification plan proposed by Mozilla.…
Read MoreThe FCC’s new program access rules may lack the rights stuff
Insofar as the FCC's goal is to create a level playing field, where OVDs could compete effectively with facilities-based pay-TV providers, the disparate treatment of broadcast and digital rights will make the job much harder than simply mandating carriage negotiations.…
Read MoreHow smart management of marketing tech can boost site ROI
Today’s marketing technology landscape is a highly complex labyrinth of platforms, applications, and APIs. To fully reap the benefits, though, IT leaders need to do a better job managing their sites' marketing tech mix.…
Read MoreSports report: Conflict ahead
As sports viewing increasingly goes over-the-top and mobile, taking the traditional broadcast audience with it, big-ticket, broadcast-only rights deals are going to grow increasingly problematic for the broadcasters.…
Read MoreContent marketing: Brands Embrace User Images and Video
User-generated content has become mobile and more visually sophisticated thanks to an explosion of apps such as Vine and Snapchat, and the rise of the celebrity consumer.…
Read MoreDealing with Amazon
What does Simon & Schuster have that Hachette doesn't to give it leverage with Amazon? A major U.S. broadcaster as a parent company.…
Read MoreSector Roadmap: Smart home platforms
A wide variety of companies are seeking to capitalize on the huge potential of the smart home space. Vendors and buyers must be aware of key disruptors that will shake up the market in coming years.…
Read MorePlatform wars for the quantified self
Major players like Apple, Google and Samsung have launched platforms in a bid to create new data services in the healthcare and fitness markets.…
Read MoreHBO, CBS and net neutrality
Underlying much of the debate of interconnection fees and paid prioritization is an unspoken and largely unexamined assumption that the current power dynamic between ISPs and content providers is both inevitable and immutable. It isn't.…
Read MoreWith HBO’s new OTT service, Tony Soprano gets a ‘taste’ of broadband
Like a lot of networks these days, HBO is hungrily eyeing the fat margins cable operators are earning from their broadband business.…
Read MoreCreeping a la carte
Consumers increasingly are willing and able to assemble their own, a la carte TV bundles, through a mixture of traditional and OTT channels, while eschewing pre-packaged bundles dictated by the networks.…
Read MoreCarl Icahn’s dubious TV advice for Apple
The "large opportunity" in TV for Apple is not in TV hardware, as Icahn suggests, but in figuring out how to get the kind of TV content and services consumers increasingly want onto mobile devices as seamlessly as possible.…
Read MoreGetting a head start on IoT at Structure Connect
The internet of things is a tricky field to navigate. Not 10 years ago, the concept of a connected home – much…
Read MoreConsumer third quarter 2014: analysis and outlook
Online video heated up, as traditional television players, tech stalwarts, and new startups all seek access to the $75 billion spent on U.S. TV advertising.…
Read MoreDigital content discovery: a market analysis
Digital content discovery has always been a matter of cutting through the clutter. That’s true whether it’s a user looking for content…
Read MoreProjecting the technology path to the smart home
The shift from point solutions to an integrated smart home platform will bring benefits to both businesses and consumers.…
Read MoreNetflix and the non-event movie
Unlike the traditional movie paradigm, the value of the "Crouching Tiger, Hidden Dragon" sequel to Netflix will not decline over time and has no particular time "window." It is not a depreciating asset but a long term investment in audience building, which makes it a very different animal from most movies.…
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