Close

Reports

Survey says executives are most likely to bend cloud application usage rules.

This “Do as I say, and not as I do,” approach to management in the cloud is well known these days. Executives who are the first to push back on leveraging outside public cloud systems, such as Google and Dropbox, are also those who are the most likely early adopters. Thus, they will be placed into an odd position when asked about their own practices relative to what they advocate in the enterprises they control.…

Read More

Connected consumer first-quarter 2013: Analysis and outlook

Many long-standing legal rules of engagement between publishers and consumers tilted the playing field in unexpected ways in the first quarter. The period also saw a major expansion in the amount and quality of original productions for web-based video platforms and a major move by chipmaker Intel to stake a claim in the digital living room.…

Read More

Connected consumer fourth-quarter 2012 analysis

The fourth quarter saw new fissures emerge in some corners of the digital media business, while some old fissures reemerged in others. Having held off the immediate challenge of over-the-top video, the traditional pay-TV industry began to show signs of severe internal stresses, while the music industry, having seemingly weathered the worst of the chaos that followed Napster, fell into a new, internal battle over performance royalties.…

Read More

The state of cross-platform measurement across TV, online, and social

Long gone are the days when broadcast and cable networks, magazines, and radio were the gateways to customers. Today brand advertisers must go to much greater lengths to find their audiences. Savvier than those a decade ago, these marketers want integrated campaign measurement and key performance indicators (KPIs) from media companies across every channel at a level of granularity that previously was relegated to the direct marketing channel.…

Read More

Over-the-top video in 2012: trends and technologies to watch

In the past few years over-the-top (OTT) TV has advanced from being an acronym for tech geeks to the new video frontier. But while anecdotal evidence may make it seem like OTT is a booming trend, it takes both technical skill and access to state-of-the-art broadband connections — and the willingness to shell out money for both bandwidth and content subscriptions — to fully integrate OTT into a household, much less consider trying to use it to cord cut. What's next for OTT TV? This report takes a look at the market trends, technologies and leading companies most likely to influence the evolution — and wider adoption — of OTT.…

Read More

How to navigate the new world of digital advertising

Data is at the center of every phase of the workflow for digital advertising, which means it's absolutely crucial for doing business in that space. Thanks to a new ecosystem designed to serve the sell-and-buy side of digital advertising, that data can now be leveraged, but the new landscape also makes online advertising a far more complex space than it was even a few years ago. This report looks at the ways in which automated, dynamic ad buying and selling is affecting the online media marketplace for display advertising. It explains how publishers can push back against the devaluation of their inventory and how advertisers can best employ these new technologies.…

Read More

The new IT manager, part 1: trends affecting IT in business

The tables have turned for information technology (IT) managers. In even the largest businesses, IT used to be able to dictate not only which computing assets would be used by employees but also how they would be used. Those days are numbered in large part because of three trends that are converging on organizations and their IT departments: cloud computing, mobile computing and the consumerization of IT.…

Read More

Monetizing music in the post-scarcity age

On-demand streaming is only one part of a much broader transition taking place in the digital music industry: the shift from analog media business models to the age of digital consumption. This research note discusses that shift in light of the current music industry, where the iTunes digital download leads the market but will not necessarily lead the future. Simply put, the audio file alone is no longer the product. Instead, the experiences built around it are, and as we discuss here, services like Spotify, Facebook, Topspin and others are leading the way into this new era of dynamic, interactive and social music.…

Read More