Report: The Enterprise Videoconference Landscape, 2010 – 2015

Table of Contents

  1. Summary
  2. Introduction: A Look Ahead
  3. Market Overview
    1. Suppliers
    2. Historic and Future Growth
  4. Market Analysis: Drivers and Inhibitors
    1. Supply-Side Drivers
    2. Demand-Side Drivers
    3. Inhibitors (Flies in the Ointment)
  5. Findings and Recommendations
  6. Research Methodology
  7. Further Reading
  8. About Lisa Pierce


Enterprise use of real-time videoconferencing is on the verge of explosion. A short but critical list of demand and supply side factors have converged to fuel unprecedented rates of adoption of a wide spectrum of technologies in this sector. This includes:

  • Demographic, public safety and environmental factors
  • The growing availability and use of broadband and Internet technologies
  • Video-friendly consumer electronics and applications
  • The availability of a new generation of high-quality, powerful, flexible and inexpensive technology running across high and low quality IP networks

Videoconferencing based on recent- and current-generation technology — from high end, purpose-built telepresence rooms to new, room-based systems and desktop/PC- based systems — is light years ahead of the kind deployed ten, five or even three years ago. Even so, a rosy future for the industry is not necessarily assured. Several critical factors retard growth; some pose significant barriers over our entire five-year planning horizon. The most significant of these is lack of complete interoperability of current- generation videoconferencing and related technologies (vs. currently available technologies). This is caused in part by vendor technology alignment along one of two camps:

  1. Vendors that heavily rely on transcoding technology (e.g., specialized videoconferencing hardware)
  2. Software vendors that use non-transcoding techniques and rely instead on multipurpose, current-generation PCs.

Another major hurdle to adoption is the lack of widespread, direct carriers: carrier enterprise-class WAN interoperability. Other challenges include the continuing debate over net neutrality, incomplete integration with UC technology, organizational and cultural factors, industry consolidation and some specific IT-related challenges.

Carriers, videoconferencing vendors, videoconferencing exchanges and managed services specialists will be able to capitalize on latent demand if they proactively address these important industry challenges, most notably, inter-vendor and inter- carrier interoperability. But such objectives aren’t easily or quickly achieved.

In the absence of tight interoperability specifications for current-generation technologies, managed service providers and video exchanges play particularly significant roles in enabling more companies to engage in videoconferences with other companies — essentially serving to interconnect videoconferencing “islands.” Their near-term future is very bright. In the mid- to long-term, the development of hybrid solutions that employ aspects of transcoding and adaptive coding technologies, followed by interoperable HVEC-based systems, will continue to advance innovation and propel market adoption.

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