The adoption of Kubernetes-enabled infrastructures and applications has revealed the challenge involved in enabling persistent, reliable data storage in an ephemeral compute…
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Customer Targeting: Beyond Demographics and “Likes”
Real-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of their efforts from traditional TV channels to digital platforms.…
Read MoreOutlook: Media and consumer tech in 2015
In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality.…
Read MorePreparing for TV’s mobile-first future
As other types of publishers have before them, the TV industry's digital strategy increasingly will need to incorporate the mobile-first principle.…
Read MoreFCC moving closer to Title II?
It's clear from his responses to Verizon and AT&T, however, that Wheeler is skeptical of their apocalyptic warnings about the dire impact on future broadband investment that would ensue from reclassification.…
Read MoreAs linear TV viewing falls, NBC tries some pixie dust
Live sports rights are increasingly expensive, and there are only so many compelling awards shows and specials to go around. That's left networks and advertisers looking for other solutions.…
Read MoreThe mis-measure of Netflix
In Netflix's subscription-based on-demand world, viewership is cumulative. Measuring it at any given point in time might give you a number, but that number has little correlation with the content's value to Netflix.…
Read MoreRegulating peering
One of the most puzzling aspects of the peering disputes that have arisen -- principally between Netflix and a handful of the largest ISPs -- is how little money appears to be involved.…
Read MoreNeutral no more
Now that Barack Obama has put his clear personal stamp on net neutrality, even Republicans who wouldn't know Title II from the Tidal Basin, will be utterly, eternally and vocally opposed to reclassification.…
Read MoreTV networks getting that sinking feeling
The networks generally insist that marketers are simply being cautious and that ad spending will ultimately pick up, but investors and analysts are clearly growing skeptical.…
Read MoreVerizon’s net neutrality chickens come home to roost
The FCC's emerging net neutrality plan appears to be closely modeled on the partial reclassification plan proposed by Mozilla.…
Read MoreThe FCC’s new program access rules may lack the rights stuff
Insofar as the FCC's goal is to create a level playing field, where OVDs could compete effectively with facilities-based pay-TV providers, the disparate treatment of broadcast and digital rights will make the job much harder than simply mandating carriage negotiations.…
Read MoreSports report: Conflict ahead
As sports viewing increasingly goes over-the-top and mobile, taking the traditional broadcast audience with it, big-ticket, broadcast-only rights deals are going to grow increasingly problematic for the broadcasters.…
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