The adoption of Kubernetes-enabled infrastructures and applications has revealed the challenge involved in enabling persistent, reliable data storage in an ephemeral compute…
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Mapping Session results: Data markets
Our Mapping Session on data markets revealed a technology in search of a business model.…
Read MoreMapping Session results: Mobile media monetization
Last week at GigaOM’s paidContent Live conference in New York, we hosted a break-out Mapping Session to assess what the mobile media industry…
Read MoreMapping Session results: Cloud databases
Our Structure:Data Mapping Session on cloud databases indicated that time-to-deployment would be the most disruptive force in that market.…
Read MoreWho will fix Groupon’s strategy?
Groupon should have been a marketing services company. Is it too late?…
Read MoreTime Warner no longer believes in “invisible network”
Time Warner used to be the biggest media company in the world. But the invisible media networks like Google and Facebook changed the rules that Time Warner never learned.…
Read MoreSocial fourth-quarter 2012 analysis
As we wrote last quarter, there may be a weakening of interest in consumer social media businesses. But social technologies are working their way deeper and deeper into enterprise computing, and social media is playing a bigger role across advertising and marketing sectors…
Read MoreSocial 2013: The enterprise strikes back
In 2013 look for the action in social technologies to be increasingly enterprise-focused. In 2012 investors soured on consumer social media companies: Groupon, Zynga, and even Facebook were deemed disappointing. Arguably, Facebook left no money on the table. As it began to show revenue from mobile by the year’s end, its stock began to recover, but the damage was done. So a different set of companies will drive innovation and perhaps a little disruption in social technologies in 2013. Look for the likes of Salesforce.com, Jive Software, and other enterprise players to make headlines in the new year.…
Read MoreSocial media and analytics counter online ad crisis
Content and media sites are struggling to accommodate the polarizing forces of programmatic ad-buying and native advertising. While there’s no single solution to thriving in digital advertising, social media analytics can help.…
Read MoreHoliday shopping raises social commerce questions
Mobile’s impact on e-commerce appears marginal but growing, but social commerce remains in serious flux.…
Read MoreMapping Session results: Next-generation user interface
No single market force dominated our Mapping Session discussion of next-generation user interface innovation. The consensus was that context- or task-based UIs demand that new techniques for input and output will be driven by big data analysis from multiple participants.…
Read MoreLinkedIn rides current strategy well
LinkedIn aced its quarter, but it's still too dependent on recruiting alone.…
Read MoreMartha Stewart’s modern media model
MSLO is struggling: The model is right but the persona has passed its prime.…
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