Reports

With every birthday reminder, bill confirmation, new friend, direct message, password recovery, and mailing list, the content of our inboxes becomes less and less a means of communication and more and more a record of all we do online. But if inboxes don't fundamentally change in order to adapt to their new role as the keeper of myriad transactions across the entire web, they'll be obsolete.…

Back in the desktop software era, magazines ran software reviews in which the side-by-side comparisons of features took up an entire page. Buyers used these reviews to shortlist vendors, trying to anticipate which features they'd need over the next five years. Typically, the software with the most features won. Feature-itis ruled. But with software as a service, the focus has become whether the tool is good enough on day one and how well it will adapt over time. Indeed, in order to evaluate SaaS, those page-long feature comparisons can be whittled down to just seven critical questions.…