Infographic: Engaging the Everywhere Customer

The drive to provide an omnichannel customer experience has become a war for the “everywhere customer,” who uses multiple devices and channels for shopping and expects brands to be everywhere. Forward-thinking companies have rapidly taken the first steps and implemented innovative experiences that cater to the everywhere customer. Those companies are moving fast. Brands that have not started are already behind, but opportunity and the chance to be a competitive player remain.

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Gigaom Research-Engaging the Customer-FINAL