Apple and Pinterest team up to help users discover iOS apps

How do you remember the apps that you want to download, or discover new apps to try in the first place? If you’re like me, you keep a running mental list (items of which you often forget) or occasionally search the web for app roundups. It’s not a great system, but now there’s another way: Pinterest and Apple are working together to feature iOS apps on Pinterest and let users download them straight from Pinterest’s site.

[company]Apple[/company], in acknowledgment that iTunes is not a great way to discover new apps besides the lucky few that get featured on the home screen, also has its own new Pinterest account, App Store, where it’s pinning apps to boards like “Healthy Recipes” and “Fashion Apps.”

“We can be a really powerful service for app discovery, which is a problem that still really hasn’t been solved,” Evan Sharp, a founder of Pinterest, told the New York Times, which first reported the news. “Our specialty is really connecting people to the things they want to do.”

In a blog post announcing the agreement, Pinterest explained how the process works on mobile:

When you come across an app Pin, tap Install to download the app right to your iPhone or iPad without ever leaving Pinterest (you’ll only see app Pins when you’re using the Pinterest app on your iPhone or iPad).

If you click on an app pin from the web, meanwhile, you’ll be shunted to the usual iTunes Preview page and prompted to open iTunes.