Making values manifest at Big Spaceship

Big Spaceship is a NYC-based agency that is building on the third way of work, built on the new deep culture of work, where human autonomy, meaning, and purpose are the core values, and everything else falls into line behind that.

And — no surprise — they lead with a company manifesto, a handbook:

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I’ve been working on a report for a client (can’t say, yet) and I make the following recommendation:

A Constitution — Companies would be well-served to make the operating principles clear and explicit, especially regarding the relationship between the company and its constituents. It is totally inadequate to leave the core principles unspoken. In specific, the rights and obligations of all parties—management, full-time and part-time employees, freelancers, agencies, and partners—should be spelled out in a shared and public document. Consider this a company constitution.

That’s what Big Spaceship has done, and it’s the constitution for a very progressive, third way organization.

A way of working where the people doing the work matter as much as the work being done.This is might have been entitled Postcards From The Future, although this is today.  I plan to spend some time at the agency after the new year to learn more about the company, and I will share that here.

Oh, and they built HP’s social communications platform. See this case study: Connecting a social workforce.

The folks at Big Spaceship are an example of the third way of work, which is very much a response to the pressures and promises of our age. As I wrote in 2009,

We are moving into a new, post-industrial world, and new ways will have to be designed so that business can thrive.

This is like the economic pressures that drive us to build new infrastructure in the real world, or the societal pressures that lead us to make basic changes: like universal suffrage, the abolition of slavery, and child labor laws.

Whatever else social business comes to be, it has to be based on how people operate when they feel most free, most creative, most engaged, and most needed. We have to build a way of working where the people doing the work matter as much as the work being done.

Whatever else, social business must be that.