Why apps need communication features

Ben Thompson maps out the symbiotic relationship between Social & Communications. It dovetails nicely with my news & analysis about why Instagram is launching messaging. It can be summed up by this tweet of mine: “Most modern applications need a layer of communication – comments, lightweight signals such as likes & messaging.” This in-turn led to a fun twitter conversation with contributions from John Lilly, Josh Williams, Adam Besvinick, Charles Ying and Semil.