YouTube co-founder Hurley: loosen copyright rules around video

YouTube co-founder Chad Hurley had some choice words for channels seeking copyright protection on video-sharing sites. People should be able to see any program anywhere at anytime.

Copyright? It shouldn’t be so strict, he told the Austrialian Financial Review.

Supporting recommendations made by an inquiry made by Australian Parliament, he said in his interview:

“I think the business models are breaking down and the companies that are going to win in this new world are the ones that make it as easy as possible for the consumers to consume the content wherever and whenever they want.”

Currently, YouTube has taken a fairly aggressive approach to helping major broadcasters enforce copyright claims. Its current copyright management website details this extensively, including its stringent Content ID method for scanning audio and video related to copyright materials.

More than 200 million videos have been identified by Content ID, according to YouTube, and those videos are continually scanned permanently to keep those videos off the platform.

If Hurley had his way, YouTube and Google wouldn’t have to take down videos, and a new video startup could create a profitable model that allows users to view content from broadcasters freely.

“Over time, all content is going to be distributed digitally and consumed on any type of device, so rights are a grey area.”

Hurley has been busy working with fellow YouTube co-founder Steve Chen on Mixbit, which released a teaser on April Fools’ Day of this year. But very little is known about the project, other than its collaborative video aims. Whether his philosophy is a reflection of his and Chen’s latest project is unclear, but he says he sees a way for broadcasters to work with video platforms on live events and other in-demand products in a way that lets both sides make money.