Today in Social

For iOS, anyway. So much for its HTML5 strategy? Not quite. Some elements – news feed features that will change the most frequently, for instance – still depend on HTML5. But Facebook has finally caved, and admitted that, for speed and user experience, it needed make a real app, re-architected and written in Objective-C. Ah well, Facebook didn’t have a mobile games/payments platform strategy in place yet anyway. (One excuse for non-native apps is to end-run Apple’s App Store rules and fees.) The new version is getting good early reviews. Meanwhile, Facebook says it gets more traffic to its mobile web site than from apps, but that’ll likely change instantly. Perhaps not instantly – its Android app, also updated today, is still old school.