Industry Moves: Operative; Rubicon Project; Texas Tribune; AdSafe Media; GumGum; Exponential

The latest hires in the tech and media industry.

Operative: Manu Warikoo has been promoted to lead the company’s product strategy and R&D roadmap as chief product officer. He was previously SVP of solutions, where he worked on product strategy and services. Prior to joining Operative, Warikoo co-founded search-driven research firm FirstRain. In April, former Incentone COO Francois DeCourtivron signed on as CFO of Operative.

Rubicon Project: Former Ticketmaster CTO Brian Pike joins as CTO of the company. Former Ticketmaster Deputy General Counsel Victoria von Szeliski also joins as general counsel and former Yahoo Product Management VP joins as SVP of product management. Von Szeliski had previously served in senior positions with Obama for America and the Democratic National Committee.

Texas Tribune: Ricochet Labs Co-Founder and President Rodney Gibbs has been appointed chief innovation officer. At Ricochet, Gibbs led the development of news quiz app QRANK. Prior to that, he was founder and director of Fizz Factor Studios.

AdSafe Media: Kiril Tsemekhman has signed on as SVP and chief data officer. He previously was CTO and chief scientist at Red Aril (later acquired by iCrossing/Hearst), where he focused on audience analytics. Tsemekhman’s twin brother, Vadim Tsemekhman, recently joined AdSafe Media as senior director of product management.

GumGum: The in-image ad platform has a new sales head: Robert Elder is now SVP of sales. He joins from Independent Television Networks (ITN) where he was VP of digital sales.

Exponential Interactive: Sandy Shanman joins as GM of mobile for the digital advertising company. He’ll run  Appsnack, the new in-app advertising division. Most recently, Shanman was SVP of mobile solution sales, strategy and business development at Limelight Networks.