Netflix Not Killing DVD After All? Buys Just In Case

Over the last year Netflix (NSDQ: NFLX) has had an increasingly complicated relationship with its DVD business. The company separated its streaming-only and DVD-by-mail plans, announced that it was spinning off the business into a separate unit and naming it Qwikster, backtracked on those plans amidst customer revolt and, most recently, split the ratings that exist between its streaming and DVD titles – even when they’re viewed by the same customer.