EMC plan: Let Pivotal be Pivotal

Rob Mee of Pivotal Labs, Scott Yara of EMC, and Om Malik of GigaOM at Structure:Data 2012
(c) 2012 Pinar Ozger. [email protected]

For Pivotal Labs, it will be business as usual — only more so — after EMC’s purchase of the company (s EMC). That’s according to Pivotal CEO Rob Mee. GigaOM broke the news of the acquisition last week.

There has been some concern over Pivotal’s future as part of the EMC behemoth, which Mee did his best to alleviate.

“We’re not going anywhere and we’ll keep getting better,” Mee told attendees at Structure: Data 2012 on Wednesday. Pivotal Tracker, the company’s lightweight  project management tool  “is still going but will get more resources and more emphasis.”

Mee shared the stage with another EMC bigwig, Scott Yara, SVP of products and co-founder of Greenplum, the data analytics company EMC purchased two years ago.

Yara reiterated EMC’s intention to let Pivotal focus on what it does best. Greenplum and Pivotal worked together on a project over the past year, a collaboration which helped lead to EMC buy.

The world needs a smarter way to write software and next-generation apps — the problem Pivotal attacks, said Yara. “We want to bring Pivotal services worldwide … letting Pivotal be Pivotal,” he said.

Parent company EMC has “really interesting branding — almost a branding problem,” Yara said. “It’s worth about $60 billion and people still think of it largely as a storage company — which it is. But it bought [security leader] RSA eight years ago, then VMware(s vmw) before spinning part of it out, and then Greenplum in 2010.

EMC under CEO Joe Tucci is a “savvy acquirer — it acquires outside the storage marketplace and lets those brands be,” Yara said.

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