Ignite raises $5M to become the World of Warcraft of car racing

 Ignite Game Technologies, the San Francisco-based online gaming startup that specializes in car racing games, has raised $5 million in new funding. This latest batch of funding serves as Ignite’s Series C round and brings the company’s total outside investment to $17.5 million.

Ignite’s flagship game, Simracway, launched to the public in November 2011, along with its physical steering wheel game controller. The game allows people to race against multiple other players in real time. Ignite touts racing pros such as IndyCar champion Dario Franchitti as advisors, and has secured licensing deals with car companies including Bentley, Bugatti, and Mitsubishi.

On a larger scale, Ignite’s purported aim is to have “the most authentic, immersive simulated racing experience on the market” — to basically be like the World of Warcraft of online auto racing. Seems like $17.5 million and a bunch of big name partnerships should help a lot toward making that dream a reality.