“We believe there is a large opportunity to extend our brand and games to mobile platforms such as Apple (s aapl) iOS and Google (s goog) Android. We will continue to make our games accessible on a large number of mobile and other Internet-connected devices and invest in developing and acquiring development talent, technologies and content.”
From the S-1 Zynga filed last week as it prepares for its IPO. But while Zynga helped pioneer online social gaming, mobile gaming is an established space teeming with powerful players like Electronic Arts, Gameloft and Rovio. To take on those companies and build on its newfound momentum in mobile, Zynga should focus on a few key strategies. For my thoughts on how Zynga should expand into mobile, please see my weekly column at GigaOM Pro (sub. required).