MogoTix Looks to Accelerate Mobile Ticketing

Mobile ticketing generally means visually inspecting tickets sent via SMS or scanning barcode images on your phone. But a new San Francisco start-up called MogoTix, launching Thursday, wants to make mobile ticketing fully mobile on both ends, by enabling event holders and attendees to transact using mobile phones.

Event producers can go to and create a custom web site for their event, from which they can sell tickets, just like Eventbrite. The tickets are then sent via picture message to users that appear like 2-D bar codes.

At the event, organizers can check in guests using a MogoTix iPhone (s AAPL) app that scans the tickets. The system can let multiple organizers see who’s checked in, broadcast the names of guests as they arrive and send out alerts to guests a few hours before the event. For users, the benefit is less chance of losing your ticket. You just need to have a phone.

Mobile ticketing is forecasted to grow to 15 billion delivered tickets by 2014, according to Juniper Research. MogoTix hopes picture messaging and mobile ticket-scanning will give it some differentiation.

The company received $115,000 in funding two months ago by a group of angel investors led by Dave McClure and his 500 Startups fund. MogoTix is led by Scott Thorpe — founder of Fynspire, a web development company — and also gets advice from Cass Phillipps of FailCon fame and James Goodman, who built Ticketmaster Online and was one of the first employees of

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