Conviva Raises $15M to Improve Live Video Streaming

Content companies are dealing with an influx of viewers tuning into live video online, with the number of livestreams growing more than 600 percent over the last year. To help ease the pain of delivery, Conviva has raised a $15 million Series C round of financing for its management platform.

Conviva’s latest round of financing was led by GGV Capital and included existing investors Foundation Capital, New Enterprise Associates and Pelion Venture Partners. Altogether, it’s raised a total of $44 million since its launch in 2006, which included a $20 million round in August 2008.

Live video ain’t easy, something that we’ve seen most recently with YouTube’s (s goog) struggles to launch a live-streaming initiative based on its own infrastructure. Most content companies turn to third-party content delivery networks for sending those streams, but that can get expensive, and relying on only one provider can get tricky if its performance isn’t up to snuff.

To help with that, Conviva has built a platform for managing video delivery across multiple third-party CDNs and transit providers. As more viewers than ever tune into live events on the web, content companies need a way to ensure high-quality streams while also trying to manage the cost of delivery. To do that, Conviva gives a real-time analysis of how different streams and CDNs are performing, while also allowing content providers to set rules for who delivers what based on cost and performance.

The platform is especially good for large live events; it was part of the infrastructure for NBC’s (s ge) online coverage of the 2008 and 2010 Olympic Games, and was used by numerous broadcasters delivering video from the 2010 World Cup. According to the press release, Conviva managed more than 200 million streams over the course of the month-long soccer tourney, handling three billion viewer minutes watched by more than 30 million unique users worldwide.

Conviva isn’t the only platform out there for managing video delivery across multiple CDNs; Bitgravity co-founder Barrett Lyon has introduced a competitor called 3Crowd that’s seeking to solve the same problem. 3Crowd has raised a total of $6.6 million since being founded late last year.

Image courtesy of Flickr user Refracted Moments™.

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