iPhone OS Got a New Name, So When Will iTunes?

By now, a lot folks with an iPhone (4 or otherwise) have been running iOS 4, the new name for iPhone OS. The new operating system for these great devices is nice, and overall seems to be a hit. But more interestingly, Apple made the jump to renaming its mobile OS — even going so far as to license the name from Cisco, who uses the IOS moniker for its routing and switching software.

And the move makes sense too; I mean, with the iPad and iPod touch, “iPhone OS” is a misnomer. But if Apple has seen the point in renaming the OS, at what point will it admit that iTunes is horribly named at this point in time, considering all the functions it fulfills?

More to the point, is iTunes in need of a new name for all of its functionality? Or is there perhaps a different/new application that should take on the tasks that iTunes has handled for the past few years? This line of thinking isn’t a new one, but now that the mobile operating system has gotten the new treatment, and brings additional functionality which allows PDFs to be synced and reviewed using iBooks, there’s a better argument than ever.

Here’s a quick review of the things that iTunes facilitates a sync function for at this point in time:

  1. Music
  2. Videos – Movies, Music Videos, TV shows, Home Videos
  3. Photos
  4. PDF documents/books
  5. Books
  6. Browser bookmarks
  7. Address Book Contacts
  8. Calendars
  9. Email Accounts
  10. Audio Books
  11. Applications
  12. Podcasts
  13. Notes

With so many disparate pieces of information and media content being pulled in from so many different applications, I don’t understand the need for iTunes, in its current state, to remain the hub for syncing all this data to our mobile devices. My point here is that iTunes isn’t the single repository for all of the stuff we push to our devices — while it does manage some media, it also tries to play middle man to various applications’ data sources that we decide to pull from.

OS X still includes a little utility (that I’m not sure many people even use anymore) called iSync. Seems like a good name — it certainly conveys the idea of what one may want to do with such a program! So a possible solution could be to re-purpose iSync as the central place to push/pull all of the content listed above, to the iPhone/iPod touch/iPad.

The other, less invasive change (though Apple marketing would have a big job with re-branding efforts) would be to slap a shiny new name on iTunes. iMedia? iStuff? iHub? iXfer? But I don’t know where to begin with such a nebulous collection of functions iTunes is in charge of.

So, what names would you give to iTunes, to better relate all that it does? Or should iTunes even continue to be a jack of all trades?