HTC, the white label phone maker, lest it upset its carrier customers, has stayed away from advertising its products. No more — as a company with ambitions to become a major player in the smartphone business, HTC recently unveiled a new campaign for its touchscreen smartphones, many of them powered by Google’s (s GOOG) Android OS. These include devices such as Sprint Hero and T-Mobile’s myTouch. Google’s G1 and G2 are two other models rolled out by HTC in the market.
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The company is rolling out its first global advertising push, the YOU campaign, across 20 countries in the coming weeks. Its tag line: “You don’t need to get a phone. You need a phone that gets you.” This campaign is simple, elegant, emotional, and actually gets the message across. In comparison, the You ad campaign by Yahoo (s YHOO) is a disaster.
