Today in Connected Consumer

Netflix esta en fuego. After a boffo third quarter sent its stock to a new 52-week high last week, the shares took off again this morning on news of a deal to start streaming movies to Sony’s PlayStation 3 consoles (it already streams movies to Microsoft’s Xbox 360). The company, which which built an empire renting DVDs through the mail, is now leaving rivals in the dust in digital delivery as well (I’m looking at you, Blockbuster). But the studios are getting jealous, and want “their” share of the upside. “The thing with Netflix is that people are taking notice that they keep reporting these big quarters,” one studio exec tells CNet. “We aren’t participating in that and that’s going to change.”