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@ NATPE Mobile ++: TV To Go

iHollywood Forum likes to move very fast so we segued from Ross Levinsohn’s keynote into a brief appearance from sponsor Smart Video and straight into a panel called ” I Will Take My TV-to-Go, Please.” Moderated by iHollywood Forum’s Michael Stroud, this group has a lot to say that’s actually worth hearing. Panelists include: Dan Cohen, SVP & GM, pay television, Buena Vista Television; Thomas Ellsworth, COO, GoTV; Dan Novak, VP-programming and advertising, QUALCOMM MediaFLO; Stephen Nuttall, director-business development, BSkyB; Raja Khanna, co-founder/CCO, QuickPlay Media; Erik Smith, VP-programming, MobiTV Inc.
Earlier, Levinsohn told the audience he wasn’t “really bullish on long-form movies appearing on cell phones .” Picking up from that, Buena Vista’s Cohen took a different tack: “There’s going to be an appetite for longer formâ