Social media, online video, email, and web clickstreams generate massive volumes of data that companies could be using to identify, understand, and serve their customers better. Hadoop has emerged as a powerful tool to handle those huge volumes of information. But where’s the interpretation? Open-source and traditional databases are part of the solution, but organizations often need additional platforms and tools to get the most business value from their customers’ Big Data.
Join GigaOM Pro and our sponsor Autonomy, an HP company, for “Understanding Your Customer Better Using Big Data,” a free analyst roundtable webinar on Wednesday, September 5, 2012 at 10 a.m. PST.
What Will Be Discussed
- Best practices and tools for interpreting customer Big Data
- Applying Big Data analysis to customer acquisition
- Translating insights into customer engagement
- Integrating Hadoop and related technologies into marketing and info management
Who Should Attend
- CIOs and IT decision makers
- CMOs and marketing execs
- Business strategists
- Marketing analysts
- Information management experts
