Mobile development and marketing budgets continue to rise, but are businesses realizing any return on their investment? More than a quarter of all downloaded mobile apps are used only once, and product managers can only guess at the reasons. Is the connection slow on certain carriers? Are hardware conflicts causing errors? Is user engagement low because of poor-quality content? If your application is performing well, how can you anticipate problems before they cause damage? Without solid data to inform decisions, product managers are flying blind. Maintaining relevance and continuing to engage the mobile user is an ongoing process requiring effort, planning, and actionable data.
This session will examine concrete steps businesses can take to reclaim understanding and control of their applications and users after the initial download, and how to apply the same business logic that has guided their Web-based efforts. Join GigaOM Research and our sponsor New Relic for “Engaging mobile users: Maintaining relationships after the download,” a free analyst roundtable webinar on Wednesday, June 26, 2013 at 10:00 a.m. PT.
Key topics of discussion:
- What abandonment risks are unique to mobile applications?
- What kinds of application, network, and system information can businesses gather?
- What are the privacy and regulatory concerns of gathering such information?
- How should application developers use customer data to prioritize improvements and outreach?
- Can developers use mobile data to address risks before they become problems?
Who should attend
- Mobile application developers
- Product marketers and managers
- Business analysts
- IT decision-makers
