As mobility attracts a greater amount of focus and budget, understanding mobile users and usage behaviors becomes even more critical to a company’s bottom line. Metrics such as downloads and installs provide directional input about adoption, but offer little advice about whether and how applications are actually used–information that is essential to both developers and product managers.`
The panelists in this webinar will outline the range of analytics options available to mobile application developers, outline strategies for incorporating data sources into a holistic management system, and discuss the potential opportunities to increase application adoption, performance, and monetization as a result.
Join Gigaom Research and our sponsor Kii for “Beyond Downloads: Comprehensive Mobile Application Analytics,” a free analyst roundtable webinar on Wednesday, December 17, 2013 at 10:00 a.m. PT.
Key topics of discussion
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What kinds of metrics should app developers track?
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How should businesses incorporate disparate data streams into a reporting system?
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How can businesses expose analytics to a wide range of decision-makers?
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How should mobile analytics integrate with product planning and development processes?
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Which companies and industries are leading the charge in mobile analytics?
Who should attend
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CIOs
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Mobile application developers
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Product managers
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Data analysts
