Consumer
The connected home, digital media, and digital marketing
Featured Report
Customer Targeting: Beyond Demographics and “Likes”
by Paul SweetingReal-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of their efforts from traditional TV channels to digital platforms. More >
ABC, AOL, Buzzfeed, Choicestream, Cubeyou, Facebook, Google, Resonate, Yahoo
Projecting the technology path to the smart home
Flash analysis: first impressions of the Apple Watch
Featured Report
Outlook: Media and consumer tech in 2015
by Paul SweetingIn 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality. More >
A&E, AT&T, CBS, DirecTV, Dish Network, Disney, ESPN, Federal Communications Commission, Federal Communications Commission (FCC), Scripps Networks, Sony, T-Mobile, the Walt Disney Company, Verizon, Viacom, Yahoo
Trending in Consumer
Analyst Blog
Analyst Blog
As other types of publishers have before them, the TV industry's digital strategy increasingly will need to...
Paul SweetingThe pace of change in the U.S. television business is notoriously glacial. But it actually looks like...
David CardIt's clear from his responses to Verizon and AT&T, however, that Wheeler is skeptical of their apocalyptic...
Paul SweetingLive sports rights are increasingly expensive, and there are only so many compelling awards shows and specials...
Paul SweetingMost would say it's a given that the fashion industry will have a big role in wearables....
David CardIn Netflix's subscription-based on-demand world, viewership is cumulative. Measuring it at any given point in time might...
Paul SweetingWebinars
Webinars
Buyers and practitioners in the data market have faced a gut-wrenching choice: work with big data and...
Andrew BrustMany times faster than legacy spinning disk arrays, All Flash Arrays (AFA) have been widely adopted for...
Simon BramfittWe are on the verge of a new era of smart connected things, generating a wealth of...
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