Video has had an unquestioned impact on both the delivery infrastructures and the value propositions of broadband service providers around the world. Generally speaking, telcos have built facilities-based IPTV service platforms to deliver traditional pay TV services that look and feel like “cable” or “satellite” TV. But the transition to digital television in the U.S. and elsewhere, coupled with the availability of new IP video delivery alternatives, is creating new opportunities that have the potential to disrupt the status quo, save operators money, and make IP video services more relevant to consumers. Operators would be wise to stop and re-evaluate the current and emerging IP-delivered video alternatives, and be flexible in the face of rapid changes.
Next: IPTV Market Dynamics