Sector Roadmap: Enterprise Mobility Management

1Executive Summary

Mainstream enterprises have failed to take advantage of the tremendous growth in mobile capabilities over the past several years thanks to much risk aversion. In 2015, however, the tension between business and operations has finally pushed organizations to the brink of a new round of investment in management technologies.

While most enterprise mobility management (EMM) suites offer a fairly standard set of capabilities, how they provide these services and the emphasis they place on each varies greatly, creating a number of distinct product strategies. Each of these strategies is best suited to a specific use case, and since the next wave of major industry consolidation is still several years away, enterprises should choose the strategy that most closely aligns with their near-term business goals.

This Gigaom Sector Roadmap™ identifies and categorizes the principal areas at play—what we call Disruption Vectors—and profiles a number of significant solution providers in the space.

Key findings from this report include:

  • For mainstream EMM use cases, free or extremely low-cost tools from Microsoft, Google, and OEMs will place tremendous pressure on EMM vendors to differentiate.
  • At the same time, EMM vendors will still be able to differentiate in high-value, highly specialized use cases requiring custom app development and, in many cases, custom hardware.
  • While a few large systems management vendors may still buy their way into EMM, the initial wave of acquisitions is nearly over, and features and competitors are beginning to solidify.
  • The next major evolution of EMM will be tighter integration with mobile development environments, potentially spurring a new round of mergers or acquisitions.

EMM2015Uber

Key:

  • Number indicates company’s relative strength across all vectors
  • Size of ball indicates company’s relative strength along individual vector

Source: Gigaom Research

Thumbnail image courtesy of franckreporter/iStock.

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Cormac Foster

Cormac Foster

Research Director Gigaom Research

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