Don’t expect the pace of change in web technologies to slow down in 2012. The web is far from dead. Social media may have anointed one huge player in Facebook, but even if there is little room for a start-from-scratch general-purpose social network, there are several companies creating useful alternative social graphs.
Companies can leverage key technologies and trends in 2012 to earn revenue and gain share, whether that is by leveraging HTML5 for rich cross-platform experiences, doing heavy data analysis, or integrating collaboration tools across businesses.
Companies mentioned in this report include AOL, Apple, Dropbox, Facebook, Google, Groupon, Jive, LinkedIn, LivingSocial, PayPal, Salesforce.com, Telligent, Twitter, Yahoo, YouSendIt and Zynga.