Location: The Epicenter of Mobile Innovation


Location, a fundamental enabler of new mobile services, is at the epicenter of an extraordinary wave of mobile innovation. While location-based services have been the subject of much hype for years, location now occupies a critical, pervasive role in the mobile industry. This report outlines the forces unleashing location-based mobile innovation (shown below) and discusses implications for competitors across the value chain. Synergy across a number of the forces — geodata, location determination, and object and image recognition, in particular — is creating significant opportunities for companies such as Twitter and fueling a new wave of innovation in location-aware mobile apps.

Forces Unleashing Location-based Innovation

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Phil Hendrix

Founder and Director Institute for Mobile Markets Research

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