If you don’t like disruption, you won’t like Amazon, and you especially won’t like its cloud computing business, Amazon Web Services (AWS), which disrupts just about every corner of the IT marketplace on a regular basis.
The latest AWS offering to rock the technology establishment is DynamoDB, a NoSQL database service that puts the power of NoSQL in the hands of every developer.
While it is easy enough to horizontally scale out web applications and back-end business applications, it is a real pain to scale out data storage for session handling and application data. With DynamoDB, Amazon is trying to remove these hassles for developers. By taking away the operational complexity of managing a NoSQL infrastructure — by hosting it for customers — Amazon has opened up the big data market to companies that might not have the expertise or the stomach to build a NoSQL infrastructure in-house. It also has the potential to leave other cloud providers in the dust if it becomes the de facto service for crunching big data in the cloud.
This research note analyzes the multiple ways in which Amazon’s announcement has disrupted the big data and cloud computing market and what that means for other companies and offerings in the space.