Flash analysis: prospects for Google+

1Executive Summary

Google’s new collection of social technology, Google+, is generating positive reviews from the digerati and looks like the company’s best effort yet in social media.

We conducted a survey over the Fourth of July weekend of GigaOM readers regarding Google+’s chances for success, its competitive weapons and its likely impact on the competitive social media environment.

This research examines the survey’s results. It includes an analysis predicting Google+’s chances for success and how it matches up to competitors like Facebook and Skype. It also includes a selection of thoughts from survey respondents.

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