From information on U.S. census returns to the location of every Starbucks in Canada, the demand for data to support decision making is increasing. Fittingly, a number of new data markets have emerged in the past few years that provide access to this data.
A wide range of companies exists in this space, and often there are more differences than similarities in the various products on offer, not to mention the many different financial models. This report describes the basics of a data market, explores the ways in which various companies are beginning to position their offerings, and looks for evidence that there is sufficient demand for this market segment to prove sustainable.
Feature image courtesy of Flickr user Writer Gal 39