The problem with talking about how the Internet is revolutionizing entertainment is that in many ways, it isn’t. Most web series are basically shorter and cheaper TV series released online. Interactivity, social storytelling and community building are for the most part waiting around the bend. Meanwhile, cultural touchstones are still TV series from broadcast and cable networks, films with wide theatrical release, and major game franchises. In most cases, an official in-character Twitter account is as good as it gets.

But a game show from Microsoft that aired on Xbox Live this spring and summer is actually one of the most revolutionary and popular medium-busting projects to date. Called “1 vs. 100 Live,” and offered as part of the Xbox Live Gold ($49.99) yearly membership, the show was based on the international TV show “1 vs. 100″ and co-produced with reality TV king Endemol.

During a recent visit to Redmond, Wash., I had the opportunity to sit down with “1 vs. 100″ director of development Jo Clowes, a game developer who had a crash course in producing television to create the live game, which just completed its first season. The way it works is this: Xbox Live users sign onto their consoles in primetime for a two-hour game episode. One hundred players get to be part of “the mob,” which competes in a trivia game against “the one.” Everyone else is part of “the crowd,” which plays along with the show in pods of four people competing against each other. If “the one” or a member of “the mob” misses a question, they’re knocked out of that round, until one side has the last avatar standing — so “the one” loses as soon as he or she misses a question. Then a new round (there are 14 per episode) starts. Each time, “the one” and “the mob” are chosen from “the crowd” by evaluating their score, speed and accuracy in game play throughout live matches that week.