Bunker Sessions: Is App TV Coming Next?

1Executive Summary

On November 9, we gathered more than 50 entrepreneurs, executives and investors at our San Francisco offices to engage in a town hall-style forum. The topic of discussion was to consider what could happen if we had the “app store” revolution on our TV sets. Would we see the “App economy” hit the world of TV?

Internet-connected, processor-powered digital televisions are shipping today, and the move to TV app-marketplaces and platforms – like Android – are not far behind. It has been said that one of the killer apps for the iPad is the Netflix application. Will app-enabled TVs and marketplaces follow the smartphone app-store market in upending traditional channels for content delivery and radically shift consumer media consumption? If so, what will the impact be on content owners, multi-channel operators, and the consumer?

In this bunker, we brought together elements of the ecosystem — vendors, buyers, investors and project leaders — to discuss what the next opportunities could be, and what still needs to be done. A few speakers led the debate, though overall emphasis was on participation and comments by all those invited. An archive of the event can be streamed below.

Part 1

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Part 2

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