Mobile media monetization Disruption Vectors

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Source Article

Mapping Session results: Mobile media monetization

Mapping session participants thought the best trends to ride for making money off mobile media are sponsorships and “the polybag effect,” i.e., pairing up apps – possibly in real time – with offers, virtual goods, bundles of other services, etc.

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David Card

VP Research Gigaom Research

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Mobile media monetization, monetization
Technologies Inside
mobile advertising, mobile applications

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