Mobile Advertising Spend, 2010–2015 (est.)

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The outlook for HyLoMo advertising: 2012–2016

Based on the development of local mobile ad networks, leading analysts project significant growth in HyLoMo advertising as well as a large shift in the sources of mobile ad inventory. About 70% of the total will consist of local mobile ads because of the uneven growth in local is HyLoMo advertising by local businesses.

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Phil Hendrix

Founder and Director Institute for Mobile Markets Research

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