Other methods of entertainment discovery

When it comes to content discovery, one of the most interesting trends occurring is the proliferation of emerging discovery tools. Consumers now discover content through social entertainment sites like GetGlue, social networks, and email newsletters. Search portals remain the most popular means of content discovery, with 69 percent of respondents recently surveyed by GigaOM Research saying they prefer Yahoo or Google to social networks or online stores.

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mark-mulligan

Mark Mulligan

Co-Founder and Analyst Midia Consulting

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