Percentage of developers including ads in phone and tablet apps

As the application market shifts from a pay-to-download model to other revenue models, ads have become an important revenue source for some app developers. Surprisingly, only 25 percent of phone-app developers and 18 percent of tablet-app developers are incorporating ads in their applications. The reason may be the numerous barriers to implementing an effective ad strategy for mobile apps.

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Amy Cravens

Analyst Amy Cravens, Independent Technology Analyst

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