Methods of entertainment recommendations

The impact of social explorers is set to increase: As online time eats further into traditional media time, its value as a recommendation channel intensifies. Social explorers are embracing the tools that enable them to blend these elements of trust and scale when it comes to recommendations. Indeed, in a recent GigaOM Research survey, 59 percent of respondents said they preferred in-person conversation as the top method of receiving recommendations.

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Mark Mulligan

Co-Founder and Analyst Midia Consulting

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