About
Paul Gillin’s 25-year career in publishing includes roles as editor-in-chief of the newsweekly Computerworld and founding editor-in-chief of online publisher TechTarget.com. He also is an Analyst for Gigaom Research. Since 2005 he has focused primarily on applications of social media to B2B environments and has worked with companies of all sizes to help them make smart choices about digital marketing. His clients have included IBM, Cisco, Corning, Disney, Hitachi and many other companies. He’s written five books about online communities since 2007, including his most recent book, Attack of the Customers. He’s also a columnist for BtoB magazine and a board member of the Society for New Communications Research.