Mark Mulligan is an Analyst for Gigaom Research, a digital media strategist, and a leading impartial authority on digital music. Mark helps companies makes sense of, and profit from digital content. For 11 years Mark was a Vice President and Research Director at Jupiter Research (later acquired by Forrester Research) where he worked with companies right across digital media value chains, right up to the C-Suite. Mark’s clients have included record labels, retailers, telcos, book and magazine publishers, CE companies and venture capital companies.
Mark’s expertize includes content strategy, media product innovation, user experience, value chain analysis, consumer segmentation and go to market strategy. Mark is routinely quoted by top tier media and speaks at leading music industry events. Mark is also the author of the leading music industry blog, aptly named Music Industry Blog http://musicindustryblog.wordpress.com/