About
Third Nature was founded by Mark Madsen, a well-known consultant and industry Analyst for Gigaom Research. Mark frequently speaks at conferences and seminars in the US and Europe and writes for a number of leading industry publications.
Mark, president of Third Nature, is a former CTO and CIO with experience working in both IT and vendors, including a stint at a company used as a Harvard Business School case study. Over the past decade Mark has received awards for his work in data warehousing, business intelligence and data integration from the American Productivity & Quality Center, the Smithsonian Institute and TDWI. He is co-author of “Clickstream Data Warehousing” and lectures and writes about business intelligence, emerging technology and data integration.