Business Analysis & Marketing Strategist, M4 Associates

San Francisco, CA

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Kristina J. Yee is an Analyst for Gigaom Research and a market strategist and change agent focused on the cloud-enabled business and financial services technology. Her interest is in all aspects of cloud-delivered software technology, e-security, services automation and mobile commerce within both consumer and enterprise companies across industries. She has worked closely with successfully acquired start-ups, mid-size companies looking to “cross the chasm” as well as Fortune 1000 companies in the midst of reinventing themselves. Her current coverage areas include: cloud computing solutions (SaaS, PaaS, hybrid), business intelligence, alternative currencies and mobile innovation.

Kristina’s articles have appeared in such publications as Mortgage Banking and New York Finance, and she has been quoted in various media outlets including INC., The Wall Street Journal, The Economist, The Financial Times and American Banker. She holds a B.A. in English and Film from Yale, and earned her M.B.A. in Marketing and Management of Organizations from Columbia Business School.

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