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Cogenuity

London, UK and Austin, Texas

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About

Haydn is an Analyst for Gigaom Research and an expert on systemic innovation and the ways innovation plays into company strategy and transformation. He has written extensively on innovation technique, disruptive technology trends, and corporate strategy. More importantly, he pioneers new thinking on the relationship between them.

His current work is focused helping companies understand the techniques and graduation mechanisms for innovation, and on structuring decision-making within open innovation and transformation programs. He recently developed a scorecard and index for business transformation and is working with key players in the financial community on decision-making in complex environments.

His Re:thinking Innovation column on Forbes.com is a widely read source on innovation. He is the co-author of The Elastic Enterprise, an account of how stellar companies prospered during the great recession.

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