David Card is a Research Director for Gigaom Research who has been following the intersection of technology, media, and consumer behavior 20+ years at Gigaom Research, Jupiter Research, IDC and Forrester. At Jupiter, Card headed up digital media and marketing research, and acted as VP, research development. At Forrester he worked with marketing leaders to refine their interactive strategies, and at IDC he was lead Microsoft and consumer Internet analyst. Aside from Gigaom events, and Forrester and Jupiter Forums, Card has spoken at major industry events such as E3, the Newspaper Association of America’s new media conference, the PBS/NPR new media forum, Texas University’s Online Journalism Symposium, Digital Music Forum East, Digital Hollywood, the Inverge conference, and Software Marketing Perspectives. He is frequently quoted in the traditional and online press and has appeared on ABC World News Tonight, ESPN, and NPR.