President and chief analyst, FOCUS, LLC

Denver, CO


Barb is a well-known industry expert, frequent keynote speaker, analyst for Gigaom Research, book author and columnist, with thirty years’ experience in the computer industry, in various technical, marketing, sales, senior management, and industry analyst positions with IBM, Novell, StorageTek, Enterprise Management Associates (EMA), and multiple successful startups.

In addition to being a frequent speaker, Barb is also conference content chair for many industry events including Interop Virtualization, Private Cloud, and Desktop Transformation, ComdexVirtual Virtualization, and Data Center Insights. She also serves on the Advisory Board for Interop, and CloudConnect. Previously, Barb was chair of Blade Systems Insight and Server Blade Summit, and created and chaired the Storage Networking Track at Interop.

Barb has been a regular keynote speaker at hundreds of virtualization, cloud, datacenter and storage events throughout North America, along with numerous webcasts and podcasts, and been one of the top-rated expert speakers at major events such as Tech Target Data Center Decisions, Storage Networking World and Interop. Her breadth and depth of knowledge allow her to deliver presentations from keynotes to multi-day workshops.

Barb has also published extensively and has been a regular expert columnist on systems and storage since the 1990s for NetworkWorld, ComputerWorld, Storage Networking World Online, TechTarget SearchServerVirtualization, SearchVMware, and more. She has served on multiple advisory boards and has been a frequent judge for awards such as Best of VMworld and Product of the Year.

Barb has authored hundreds of business and technical white papers, market research reports, end-user surveys, and articles, and authored the Wiley book Blade Servers and Virtualization: Transforming Enterprise Computing While Cutting Costs (available on

Barb started with virtualization and storage in the 1970s with IBM, delivered the industry’s first PC Electronic Software Distribution (ESD) Solution in the late 1980s, was a SAN thought-leader in the 1990s, and a blades and virtualization thought-leader and book author in the 2000s. She spent a decade in technical roles as a software developer, systems architect, systems engineer, and director of software development and test. After another decade in product management, marketing and sales, through VP of marketing and sales, Barb has spent the last ten years as an analyst, consultant, author and speaker. Barb offers an insightful perspective on the IT landscape of today and tomorrow.

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