Aram Sinnreich is an author, professor, and consultant covering the media and entertainment industries, with a special focus on music.
Sinnreich currently serves as Assistant Professor at Rutgers University’s department of Journalism and Media Studies, where he focuses on new media, cyberliberties and popular culture, and is Managing Partner of Radar Research, a media and technology consultancy he co-founded in 2004.
He has written about music and the media industry for publications including The New York Times, Billboard, Wired News, Truthdig and American Quarterly. His first book, Mashed Up: Music, Technology and the Rise of Configurable Culture, was published in 2010 by University of Massachusetts Press.
As a Senior Analyst at Jupiter Research in New York for over five years (1997-2002), he covered the online music and media industries and provided hands-on strategic consulting to companies ranging from Time Warner to Microsoft to Heineken. As a Visiting Professor at NYU (2007-2009), he taught graduate students and undergrads about social media, video games, media industry economics, and communications law and policy. And as Director at OMD Ignition Factory (2009-2010), Sinnreich led a marketing innovation unit at the world’s largest media agency.
Sinnreich has appeared on ABC World News Tonight, The CBS Early Show with Bryant Gumbel, NBC’s Today Show, CNN, CNBC, MTV, BBC Radio and Fuji TV. He has spoken at hundreds of academic conferences, industry events, and university classes around the globe, from Berlin to Tokyo to Barcelona. He has also served as an expert witness in several high-profile court cases, including the 2005 Supreme Court file sharing suit MGM v. Grokster.
Sinnreich also writes and performs music, as bassist for artists and groups including seminal ska-punk band Agent 99 (Shanachie Records) dancehall reggae queen Ari-Up (lead singer of The Slits), and Tony award-winner Trazana Beverly, and as a co-founder of NYC soul group Brave New Girl and LA dub-and-bass band Dubistry. His performances and compositions, in styles ranging from jazz to reggae to bluegrass, have appeared on dozens of albums, compilations and soundtracks.
Sinnreich holds a B.A. in English from Wesleyan University, an M.S. in Journalism from Columbia University, and an M.A. and Ph.D. in Communication from USC Annenberg.